Week 1: Marketing Whiteboard and Discussion (Classroom and Online)

Class Date: January 15, 2019

Class Start Time: 8:30 AM Eastern

Marketing is an essential part of every business.

Each week, in the class, “Marketing Whiteboard and Discussion,” Michael Hackmer will conduct a lesson on a marketing strategy and/or tactic.

The strategies and tactics will relate to a wide range of essential marketing activities, including advertising, analytics, ways to measure success, generate brand awareness, create market demand or interest, search engine optimization, and social media engagement, as well as new technology, tools, and resources that marketers can leverage.

This is a FREE weekly class that accepts rolling admission. Resources and recordings of past classes are available to every person who subscribes, and will be added to each course week.


  1. Lesson 2: Open Discussion. Attendees should do their best to submit questions in advance of this class. During the open discussion, every registered attendee can ask a question. If questions are not answered during this course session, they may be responded to outside of the class and/or used in future discussions.