How To Create Successful B2B, B2C, and B2G Webinars

How To Create Successful B2B, B2C, and B2G Webinars
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How To Create Successful B2B, B2C, and B2G Webinars

Course Starts: 1/31/2019

Course Time: 8:00 AM

This course is part of the class, "How To Create A Webinar or Online Course." You can take this course for $247 or take the bundle for $397.

This is a special course that combines learning with one-on-one exercises, personalized consultation, and support for your business with our Webinar experts.

Webinars have evolved into one of the most effective lead generation and educational formats available to a business. However, they have to be done correctly - or the time and money you invest will not produce the results you expect or are capable of generating.

In this unique course, you will have a series of online lessons that will cover the steps to create a Webinar for a business, consumer, or government audience. Each lesson group will include detailed information, as well as resources that you will be able to use.

Following each lesson group, instead of a quiz or exam, there will be a period of one-on-one learning. Each student (or company if there are multiple students from one company) will receive dedicated hours from a member of our team that will go towards answering questions, as well as planning and preparing for your own Webinar.

Our goal is not just to teach you how to create a webinar through online videos, but to step in and help you do some of the work necessary to create a successful event.

Review the lessons below to see what material will be covered, as well as what we will create for your business.

Course Cost

The cost of this course is $247. This includes:

  • Several hours of instruction
  • General and personalized resources for creating a Webinar
  • 12 hours of one-on-one consulting and work
  • A Webinar (Live or Pre-Recorded)

Our normal Webinar program - with dedicated resources and unlimited hours - can cost from $3,000 to $5,000 a month depending on the scope of work. However, we have decided to create this course to help many small and mid-sized businesses learn how to create a successful Webinar.

Session Hours

Session hours needed may vary depending on student or company needs. This course will provide between 1 to 2 hours per company for each session, which amounts to 12 hours for this course. Hours do not carry-over to different sessions.

Additional hours that can be applied to the course are available for purchase in bundles:

Important Notes

The course and Webinar must be completed within 45 to 60 days from the start date. Exceptions are available, but must be discussed and approved. If you decide to delay the Webinar past 60 days, we will not be able to offer support without a prior agreement.

Each person is charged individually for the course. However, if your company has more than one person who wants to attend, you will only pay for 1 enrollment. However, keep in mind that with more enrollments, you may use your one-on-one consulting time faster.

Payment for the course must be received in advance. There are no refunds for the course registration fee of $247, and there are no refunds for additional hours purchased that are not used. We will make sure you are aware of hours available, and strive to maximize value to you and your business.

Remember: Each lesson includes dedicated hours of support towards answering questions, as well as research, content creation, editing / review of materials, and other tasks. However, hours can be used up quickly. We will discuss all work that will be done, so you are aware of what time is being used and what time remains for each lesson. If you anticipate greater support needs, or decide that additional hours are necessary, we have additional hours for purchase. We have done our best to keep those prices as reasonable as possible.

Lessons

  1. Key questions we will ask and answer: What are Webinars? How popular and effective are they? What are the best cases to use a Webinar? How can you set goals and measure success? What technologies are available? What is the budget necessary for a Webinar? And how long is the process for setting up your first event? We will define what Webinars are, and review industry statistics for B2B and B2G marketers. What's more, every marketer needs to qualify why their company should create a Webinar or a Webinar series / program. We will go into detail about where Webinars are most effective, and cover some data on return on investment or ROI from Webinars. The course will examine a detailed list of Webinar providers and costs to help you start planning your budget, as well as the types of technologies you can use for your event. And we will review the steps and time necessary for creating a successful event.
  2. Key questions we will ask and answer: Who is your target audience? How can you identify targets to register for your Webinars? How do you build a topic for your audience - a topic that will resonate with them? And how do you plan to keep them engaged before, during, and after an event? We will go into detail about broad and niche audiences (both B2B and B2G), how to identify prospective registrants, and how to communicate your event information to audiences (both known prospects and potential prospects that are not familiar with your business).
  3. As part of the one-on-one session time, we will review our decisions in the previous session, and make certain that we have the most effective event topic. We also will spend time outlining a marketing / promotional strategy, as well as start to determine ways in which you can keep your audience engaged.
  4. Key questions we will ask and answer: What is involved in producing a Webinar? What technical and personnel resources does a business need to hold a successful event? When is the best day / time to schedule a Webinar? What internal pieces do you need to map out - from managing tasks, creating graphics, and coordinating your speakers to setting up the room the day of the event, and how you thank all your participants when the event is over. And, how to plan for / react to problems that could occur during a Webinar.
  5. Some of the key goals of this one-on-one session are to map out every action going forward including when email campaigns will be sent and when slides will be developed. We will lock-down an event speaker or speakers, finalize the moderator, set a date for the event and the event rehearsal, and start to build out a complete event map for what needs to be done.
  6. Key questions we will ask and answer: What do you need to successfully market or promote your Webinar? How can you build your registration list with the right attendees? What tools can you use? What e-mail and website templates are effective for marketing a Webinar? Should you use social media, and if so, what channels? Should you use outbound calling or direct mail to promote a Webinar? And what is a good schedule for pre- and post-event marketing? This set of lessons will go into great detail about all the marketing and advertising you will need to do in order to have a successful Webinar. Simply building it does not mean they will come. Webinars are only effective if the right people know they are happening. Many of the resources and tactics we will discuss can be applied to other types of marketing campaigns - not just Webinars.
  7. Some of the key goals of this one-on-one session are to review and edit landing page copy, email messaging, any website landing pages, and other advertising. If you are planning on using outbound calling as part of your marketing or as part of a post-registration lead qualification process, we will discuss call scripts and other tactics.
  8. Some of the key goals of this one-on-one session are to create a presentation outline, start to build the presentation and gather any graphic or content assets necessary, and set a firm date to complete the presentation. We also will want to start to create a personalized script for the event. And we will want to review the marketing campaigns.
  9. Key questions we will ask and answer: What post-event activities should you plan on doing (internal and external)? What kinds of communications do you send? How do you communicate with people who attended vs those who did not attend? How do you market a Webinar AFTER it is over? How do you know if you were successful? What ways can you measure the effectiveness of a Webinar (surveys, analytics, etc)? And how you should properly thank your speakers.

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