How To Create Successful B2B, B2C, and B2G Webinars

Lesson Seven: Post-Event Activities

Key questions we will ask and answer: What post-event activities should you plan on doing (internal and external)? What kinds of communications do you send? How do you communicate with people who attended vs those who did not attend? How do you market a Webinar AFTER it is over? How do you know if you were successful? What ways can you measure the effectiveness of a Webinar (surveys, analytics, etc)? And how you should properly thank your speakers.

Now that the Webinar has been completed, there is still a lot of work to be done.We will cover all the steps that are common in post-event activities, including how to communicate with everyone who registered, and how to measure whether your event was successful or not. We will provide a general checklist for steps you will want to take. We also will discuss the value of post-event calls (either through your team or hiring a team to make outbound calls.

One-On-One Session

This one-on-one session will be used to review all the details of the Webinar planning process, as well as the event that was just conducted. It will be personalized analysis and critique, and provide detailed take-aways, as well as next steps / post-event activities.

Course Objectives

  • What steps do you need to take now the event is over
  • How to measure success
Lesson Six: B2B and B2G Webinar One-On-One Session (Prev Lesson)
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