How To Create Successful B2B, B2C, and B2G Webinars

Lesson Six: The Webinar (Live or Pre-Recorded)

Key questions we will ask and answer: Is it better to hold a "Live" Webinar or pre-record an event? What do you need to have ready the day of the event? How can you handle problems as they arise (everything from technical issues to speaker cancellations)? How can you relax and enjoy the moment? And... Do you have everything ready for post-event activities?

The day of a Webinar, especially your first one, can be stressful. We know - we have been there. Our goal with this session is to review all the steps we have covered, and discuss what needs to happen the day of the event. We will review problems that can arise, and how to address them, as well as how you can relax and focus on the excitement of delivering an event that you've worked hard to create.

While we will provide a detailed event planning guide, we also will provide a template for a "Webinar Day Checklist" that you can use for your events. This checklist will go a long way to easing the stress, and making sure you are prepared / organized for the Webinar.

One-On-One Session

The one-on-one sessions are usually reserved for planning. In this case, we will use this session to review all the steps taken thus far, and assist in the "live" event, or in transmitting the pre-recorded event to your audience.

Lesson Objectives

  • Determine if you should hold a "Live" event or a pre-recorded Webinar
  • Outline all the steps for the day of the event
  • Plan responses to potential problems
  • Prepare for post-event activities
  • How to reduce stress, and enjoy the moment
  • Answer questions
Lesson Five: B2B and B2G Webinar One-On-One Session (Prev Lesson)
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