How To Create Successful B2B, B2C, and B2G Webinars

Lesson Two: Your Audience and the Event Topic

Key questions we will ask and answer: Who is your target audience? How can you identify targets to register for your Webinars? How do you build a topic for your audience - a topic that will resonate with them? And how do you plan to keep them engaged before, during, and after an event?

We will go into detail about broad and niche audiences (both B2B and B2G), how to identify prospective registrants, and how to communicate your event information to audiences (both known prospects and potential prospects that are not familiar with your business).

We will review how a Webinar topic needs to be constructed to appeal to your audience. And review several tactics for engagement based on case studies, industry data, and what we know about audiences.

One-On-One Session

As part of the one-on-one session time, we will review our decisions in the previous session, and make certain that we have the most effective event topic. We also will spend time outlining a marketing / promotional strategy, as well as start to determine ways in which you can keep your audience engaged.

Some of the key goals of this one-on-one session are to finalize audience and event topic, start to explore a speaker or speakers, list potential people to moderate, and outline how you will engage with your audience before, during, and after the event to increase your connection to them, and start to better qualify leads.

Lesson Objectives

  • How to identify your target audience
  • The pros and cons for going broad vs. going niche
  • How to create a compelling topic
  • Defining what is your "call to action" or CTA
  • How to structure audience engagement before, during, and after the Webinar
Lesson One: B2B and B2G Webinar One-On-One Session (Prev Lesson)
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