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Register for March 7, 2019

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Register for March 14, 2019

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Register for March 21, 2019

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Register for March 28, 2019

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_tabs][vc_row_inner content_placement=”top”][vc_column_inner width=”1/4″][vc_single_image image=”12118″ img_size=”medium”][vc_column_text]Register for any of these dates:

Register for March 7, 2019

Register for March 14, 2019

Register for March 21, 2019

Register for March 28, 2019

Each date is a full day event with food and snacks provided to those who attend on-site.
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SUMMARY

The Social Web Tactics Marketing Bootcamp contains a curriculum that is focused on the needs of companies and organizations specializing in:

  • Government Contracting
  • Communications
  • Education (K-12 and higher education)
  • Software and Technology
  • Non-Profit / Industry Association Membership

This class will include content on the changing dynamics of audience-based targeting in marketing, using search behavior to create content, as well as local, national, and international marketing campaigns.

In this class, you will enhance your skills so you can more easily identify your target audiences and their needs, analyze challenges and opportunities common to many marketers, effectively manage teams, and build and execute campaigns that are designed to increase buyer awareness of brands, products, and services.

The Social Web Tactics Marketing Bootcamp will improve your ability to think critically, analyze analytical data, and effectively tell stories to generate demand / interest for your business or organization.

The goal of this class is to give you a highly-detailed examination of modern marketing tactics, and provide a base of knowledge that will enable you to be a more successful marketing professional.

COURSES INCLUDE

Courses include, but are not limited to:

  • Identifying Your Organization Mission
  • Building Audience Personas
  • Search Engine Optimization (SEO)
  • Customer / User Experience
  • Identifying Influencers
  • Effective Storytelling
  • Public Relations / Reputation Management
  • Podcasting (Session run by Molly Ruland, CEO of Heartcast Media)
  • Lead Generation
  • Analytics

Full list of courses offered on-site and virtually include:

Section 1

  • Identifying Your Organization’s Mission and Your Customers
  • How To Conduct Effective Market Research
  • Building Audience Personas
  • Brand Development and Management

Section 2

  • Decision Makers (Selling To Your Internal and External Buyers)
  • Marketing and Sales: Strategic and Tactical Alignment
  • Building A Successful Marketing Plan
  • Using Search / Search Engine Optimization For Content Development / Messaging
  • Customer and User Experience

Section 3

  • Identifying Influencers
  • Public Relations
  • Traditional Media Marketing
  • Digital Media Marketing (E-mail, DOOH, Social and more)
  • Podcasting (Course run by Heartcast Media and One Love Massive founder, Molly Ruland)
  • Marketing for Lead Generation (Events, Webinars, etc)

Section 4

  • Storytelling
  • Analytics: Answering the ROI Questions
  • Reputation Management
  • Final Review

Register for any of these dates:

Register for March 7, 2019

Register for March 14, 2019

Register for March 21, 2019

Register for March 28, 2019

Each date is a full day event with food and snacks provided to those who attend on-site.

If you want to schedule an on-site bootcamp for your company or organization, please contact the teacher, Michael Hackmer, directly at: michaelhackmer@catoctincollege.com[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row gap=”5″ css=”.vc_custom_1548070555233{margin-right: 50px !important;margin-left: 50px !important;}”][vc_column][/vc_column][/vc_row][/vc_section]