Search Engines have become our answer engines. Government decision-makers routinely start their research to solve challenges or explore solutions and ideas related to their agency's mission by conducting searches to find as much information as possible.
Is your company, and its products and services being found in those searches?
Some say search engine optimization or SEO is dead. But millions of people, including government employees at the federal, state, and local level, turn to search engines (Google mostly) to find information on events, places, products, services and more.
You cannot ignore the critical role SEO plays in your marketing and business development.
This course is specifically tailored for GovCon professionals at all levels to learn the fundamentals of SEO, to see examples of how it is important, as well as dive into advanced concepts and tactics that will immediately make a different for your company.